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  People are conditioned to trust written words, not to mention images. “I read it in the paper” or “As seen on TV” are worn out but still effective clichés. The Internet combines both the written and the seen. It is both a textual and a visual (and audio) medium. Do people trust Internet content? [...]

  Jane is a value conscious shopper. She is always looking to compare prices before buying any product. One day, she walks into a local retailer pricing out digital cameras. She writes down several camera model numbers so she can go online later that evening to see if she can find it cheaper elsewhere. Later [...]